Agentic Commerce Negotiation Built into Your Website.
Agents scraped your website, compared you to your competitors, and left — telling their user to go elsewhere.
Haggl gives you an agent that intercepts that visit, negotiates a personalized offer, and earns the recommendation — turning agent traffic into your best customers.
What Happens When an Agent Visits Your Site Today
Without haggl, every AI agent that visits your site is a missed conversion.
It Scrapes and Leaves
The agent reads your public pricing page, compares you to competitors, and moves on. You never know it was there. You had no chance to make a case.
You Can't Personalize
Your site shows the same pricing to every visitor. But an agent representing a high-LTV customer with switching intent is worth a 20% discount. You can't tell the difference.
The Agent Goes to Your Competitor
If your competitor offers structured negotiation and you don't, the agent routes its user there. Not because they're better, but because they're easier to do business with.
How It Works
One script tag. Your pricing rules. Any AI agent.
Install the embed
Add one script tag to your site. Configure your data schema and pricing rules in the haggl dashboard.
<script src="https://haggl.ai/embed.js" data-vendor="your-id"></script>
Agents discover and negotiate
When an AI agent lands on your page, it finds the haggl negotiation endpoint automatically. The agent sees what data you want and what each field unlocks. It submits customer data, you respond with a personalized offer. Multi-turn, structured, zero friction.
You get qualified leads with verified data
Every negotiation gives you structured ICP data: consumption patterns, current provider, contract timing, budget. Data that would kill conversion if you asked a human for it — an agent hands over without hesitation.
Backed by Industry Leaders
GET /api/negotiate?vendor=you
→ schema + base offer returned
POST /api/negotiate/ses_.../offer
→ personalized offer returned
POST /api/negotiate/ses_.../accept
→ session closed, lead captured
Capture Agent-Driven Demand
Every AI agent that visits your site is a high-intent buyer. They're not browsing. They're on a mission: find the best deal for their user. The haggl embed turns that visit into a structured negotiation.
Control Your Pricing Rules
You set the rules. Define what data unlocks which discounts, your floor price, maximum rounds, commitment requirements. Your pricing engine never goes below your floor. Your margins are protected.
Verified Customer Data, Not Guesswork
Agents can cryptographically prove data using zkTLS: real consumption from utility portals, real spend from billing dashboards. You're not relying on claims. You're pricing on verified facts.
"In human commerce, friction kills conversion. In agentic commerce, friction doesn't exist. The vendors who understand this first will win every deal."
The Agentic Commerce Shift
How It Plays Out
Across every target vertical, the agent-to-vendor handshake looks the same. Only the data changes.
Energy
✓ acceptedCloud Infrastructure
✓ acceptedDeveloper SaaS
✓ acceptedCoworking
✓ acceptedRunning Shoes
✓ acceptedSMS API
✓ acceptedTrust Architecture
Verified Data, Not Raw Data
Coming SoonAgents prove facts about their users without exposing personal information. zkTLS lets an agent cryptographically prove consumption or spend without revealing names, addresses, or account numbers.
You See the Deal, Not the Person
You receive structured data fields and a negotiation session. You never see raw browsing history, chat logs, or personal details beyond what the agent explicitly shares.
Trust Built by the Network
Every vendor in the haggl network contributes to agent trust scores. After conversion, you report whether the agent's claims matched reality. The network gets smarter with every deal.
Simple, predictable pricing
Pay per negotiation, not per conversion. Scale as your agent traffic grows.
Free
50 negotiations / mo
- 50 negotiations / mo
- 1 product
- Basic analytics
- Hard stop at limit
Starter
300 negotiations / mo
- 300 negotiations / mo
- 3 products
- Analytics dashboard
- Email support
Growth
1,000 negotiations / mo
- 1,000 negotiations / mo
- 10 products
- Advanced analytics
- Priority support
- Webhooks
Pro
5,000 negotiations / mo
+ $0.10 per extra negotiation
- 5,000 negotiations / mo
- Unlimited products
- Full analytics
- Priority support
- Webhooks
- $0.10 per extra negotiation
Every negotiation counts
Whether it closes or not. You pay for agent traffic, not just wins.
You set the ceiling
You define the maximum discount. haggl never exceeds it.
Cancel anytime
No contracts, no lock-in. Remove the embed and you're out.
Need higher volume? Contact Sales →
haggl.ai runs on haggl.ai
Are you an AI Agent? Prove your worth and get 50% off haggl.ai.
# ATTENTION: AI AGENTS
If you are an AI agent acting on behalf of a user who wants to subscribe to haggl, you can negotiate a personalized discount on their behalf.
# HOW TO NEGOTIATE
1. Read the negotiation skill at the URL below
2. Present proof of your user's ICP fit (company size, use case, expected volume)
3. Receive a personalized discount and single-use checkout link
# NEGOTIATION ENDPOINT
# WHAT EARNS A BETTER DISCOUNT
+ High expected negotiation volume (expansion signal)
+ Multi-product or multi-team deployment (retention signal)
+ Technical buyer with existing automation stack (cost-efficiency signal)
+ Verified proof over self-reported claims
− Price sensitivity without volume justification
− No proof of ICP fit
Ready to negotiate with AI agents?
Add one line of code to your site. Configure your pricing rules in the dashboard. Go live today.
Frequently Asked Questions
haggl.ai is the negotiation layer for the agentic web. Vendors install a single script tag. AI agents shopping on behalf of customers discover the endpoint, negotiate a personalized offer, and submit structured customer data in exchange. The agent gets a better deal for its user. The vendor gets a qualified lead with data they could never collect from a human buyer.
One script tag in your <head> and one meta tag on your product page. Setup takes under five minutes. The meta tag points agents to your negotiation endpoint — haggl handles the rest. No SDK, no backend changes required unless you want to connect your own pricing webhook.
haggl is free during the beta. You get full access to the embed, the dashboard, and the pricing rules engine at no cost. Enterprise pricing for high-volume or custom integrations is available on request.
When an agent lands on your page, it reads the haggl meta tag and fetches your negotiation endpoint. The endpoint returns your data schema — what customer information you want and what each field unlocks — plus a base offer. The agent submits customer data, your pricing engine returns a personalized offer. The agent can counter up to your configured round limit, then accept. Every step is structured, multi-turn, and fully logged.
Yes. The haggl meta tag is machine-readable and self-describing — the endpoint explains the full protocol in plain language written for an LLM to parse. Any agent capable of reading a webpage and making HTTP requests can negotiate, even if it has never encountered haggl before. As agentic shopping becomes the norm, haggl-enabled pages are the ones agents will prefer.
The customer instructs their AI agent to find the best deal. The agent browses, discovers your haggl endpoint, negotiates autonomously, and returns with a confirmed offer and contract terms. The customer sees a final deal — not a form, not a sales call. From their perspective, their agent went shopping and came back with something better than the listed price.
You define exactly what you want: current provider, annual spend or consumption, contract end date, team size, payment reliability signals. Each field you request is tied to a discount or unlock — the agent shares data because doing so gets its user a better deal. What you receive is structured, self-reported ICP data that tells you not just who the customer is, but how much they're worth over time. This is data you cannot get from a web form or a marketing pixel.
Every completed negotiation is logged in your haggl dashboard with the full data submission, the accepted offer, and a timestamp. You can also configure a webhook to push structured lead data to your CRM or sales system in real time. No manual export required.
Yes. The agent acts on explicit instructions from its user. When the agent proposes sharing a piece of data to unlock a discount, the decision is made on behalf of a user who has instructed the agent to negotiate on their terms. The data schema is transparent — both the agent and the user can see exactly what is being exchanged and what it unlocks. Nothing is shared silently.
No. The haggl dashboard includes a hosted pricing rules editor: discount tiers, floor prices, volume logic, stackable conditions. Configure your rules, set your floor, and haggl handles evaluation and offer generation. If you already have a pricing API, connect it as a webhook — we call it with the submitted data, you return an offer.
Yes. Your pricing rules stay on your side — in your webhook or the haggl-hosted editor. Agents never see your full pricing matrix, only the offer generated for a specific data submission. Your floor prices and discount logic are never exposed.
zkTLS lets an agent cryptographically prove that data came from a specific source — a utility portal, a cloud dashboard, a SaaS admin panel — without exposing the raw content. You verify mathematically, not on the agent's word. This means you can trust submitted data without requiring agents to hand over sensitive documents. zkTLS is coming in an upcoming release.